Editing Trailer Practise

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Real Media Texts

Conventions as 'rules' have purpose in which they can be either followed or broken. They can be reinvented in ordered to keep from being repetitive and add a sense of originality. My understanding of the use and purpose of semiotics was lacking in AS, but when it came to A2, through my research I have gained a much deeper understanding.  I created a music magazine front cover, contents page and double page spread in AS last year. The magazine was in the rap genre and I had to follow a set of codes and conventions typical of rap magazines by looking at other examples. The layout and structure of my magazine was inspired by The Source. The style and positioning of my masthead was very big, bold and took up a third of the front cover. The semiotics, in relation to color, however were not followed. The Source magazine I took inspiration from used Reds, whites and yellows which were meant to present a sense of boldness whereas my magazine used purples and blacks. I did this to a...
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Media Language

Repetition of these signs become Horror genre conventions, however overuse results in taking away the signified meaning There is a constant repetition of conventions in different types of mediums and in this case, horror trailers, but the more prominent they become, the more typical and eventually audiences start to not realize the valued meaning behind these conventions as over exposure to the same ones becomes tiresome to them.  Saussure's theory of the signifier and the signified is used constantly in horror. The signifier is the physical form of the object and the signified is the concept or idea that it produces. Horrors constantly use this theory to help layer their subtext and infer meaning into their details. Barthes has a theory of denotation and connotation which means to understand the face value, literal meaning and sub text to find the less obvious deeper meaning and sub text behind it. For example, the denotation of a knife is that it's used to ...
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Audience Essay

Horror is a film genre meant to illicit a form of negative reaction by playing on the audiences primal fears, but this can only work on certain audiences that appeal to the horror genre. In this essay, I will explain and evaluate the different ways my summer horror trailer did or did not affect my target audience. One of the theories known as the effects model is that consumption of media, in this case horror, has an effect or influence upon the audience. This effect is normally a negative one and audiences are passive and powerless to prevent the influence. This influence is caused by the message within the text.  In the context of my horror trailer, I do not feel as though my horror trailer does this effectively as there isn't much of a strong underlying message in the trailer. The central themes are teen punishment and loss of purity however, these are not conveyed properly as rather than show reason for punishment and loss of purity, it just happens and therefore the audien...
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