Audience Essay



Horror is a film genre meant to illicit a form of negative reaction by playing on the audiences primal fears, but this can only work on certain audiences that appeal to the horror genre. In this essay, I will explain and evaluate the different ways my summer horror trailer did or did not affect my target audience.

One of the theories known as the effects model is that consumption of media, in this case horror, has an effect or influence upon the audience. This effect is normally a negative one and audiences are passive and powerless to prevent the influence. This influence is caused by the message within the text.  In the context of my horror trailer, I do not feel as though my horror trailer does this effectively as there isn't much of a strong underlying message in the trailer. The central themes are teen punishment and loss of purity however, these are not conveyed properly as rather than show reason for punishment and loss of purity, it just happens and therefore the audience isn't really connected thus meaning they are not influenced. Showing any kind of sexual relationship or a wrong doing would have been more effective as the audience would have been more effected by this.

The next theory known as Cultivation Theory, developed by George Gerbner, focuses more on how the media affects peoples attitudes rather than their actions.Over exposure to films can blur an audiences sense of reality to the real world. Once again, I feel as though our summer trailer did not include this as effectively as it could

Comments

  1. ctkmedia30 October 2017 at 02:58

    Incomplete - U: You need 4-5 theories with examples and analysis - You have completed 1

    Follow the instructions to time yourself 5 ins per paragraph using PEA

    ReplyDelete

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