Media Language
Repetition of these signs become Horror genre conventions, however overuse results in taking away the signified meaning There is a constant repetition of conventions in different types of mediums and in this case, horror trailers, but the more prominent they become, the more typical and eventually audiences start to not realize the valued meaning behind these conventions as over exposure to the same ones becomes tiresome to them. Saussure's theory of the signifier and the signified is used constantly in horror. The signifier is the physical form of the object and the signified is the concept or idea that it produces. Horrors constantly use this theory to help layer their subtext and infer meaning into their details. Barthes has a theory of denotation and connotation which means to understand the face value, literal meaning and sub text to find the less obvious deeper meaning and sub text behind it. For example, the denotation of a knife is that it's used to ...